Understanding Non-GSM Characters in Salesforce SMS Segments

  • 25 Oct, 2024

In the world of SMS, understanding non-GSM characters is important. SMS segments are the divisions of text messages. When sending messages using Salesforce SMS Segment, you need to know about the GSM Alphabet. The GSM Alphabet, or GSM-7, uses 7 bits for common letters and symbols. However, some characters are non-GSM. These include special symbols and characters from other languages that don't fit in the GSM-7 encoding. When non-GSM characters are included in an SMS segment, the message may split into multiple parts, leading to higher costs. Always check for non-GSM characters to ensure smooth messaging in Salesforce.
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360 SMS is a one-stop text messaging solution for Salesforce. The app empowers users to communicate effectively with customers and business partners, allows marketers and sales users to batch text and enables administrators to automate triggered text messages and even automate the responses. Seven other communication channels built in, ready to jump to other channels. APP Enable fully-featured Telephony from Salesforce with 360 CTI to Scale call management and access a complete Salesforce call-center from anywhere.