Salesforce AppExchange is a powerful platform for businesses looking to improve their CRM capabilities. Affinity, a popular app on Salesforce AppExchange, automatically creates, updates, and enriches Salesforce records, making data management seamless. With Affinity, businesses can extend insights directly into their email and browser, helping users save time and focus on building relationships. Salesforce AppExchange continues to grow, offering businesses tools like Affinity that streamline operations and enhance customer engagement. Using Salesforce AppExchange, companies can boost productivity and drive better results in 2024.
Salesforce Messaging: Using SMS Data Views to Refine Audience Segmentation
Salesforce Marketing Cloud has become one of the most powerful platforms for businesses looking to reach and engage their customers. With its wide range of features, one of the most impactful tools is SMS marketing. Using SMS in Salesforce Marketing Cloud allows businesses to connect with customers directly through text messages, a method that has proven to be highly effective for engaging with a broad audience.
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