In this technology-driven environment, it remains crucial to deliver the message to the customer, the right message in this case. SMS marketing, especially when used with the support of Salesforce, can become a real brilliant opportunity for businesses to address their clients in real-time. With the increasing trend of people using short message services in their communication, the utilization of salesforce as the tool to facilitate the campaign is seen by most businesses as a push forward that will directly impact the interaction with clients. This article will also aim to discuss key features of managing Salesforce SMS; especially focusing on the 360 SMS App to increase the efficiency of the campaign.

 How SalesForce Found the Power of SMS

It is quite evident that the use of SMS marketing is among the most effective to directly communicate with the clients. Without a doubt, CCS campaigns such as email campaigns offer businesses one of the best chances to reach the audience – open rates of 98% for SMS campaigns included. Salesforce, one of the top CRM systems, helps to deliver the best and the most effective Salesforce SMS campaigns based on customer interests. The 360 SMS App, which is a Salesforce native application, helps in the operation of these campaigns by affording easy integration.

Marketing strategy 1: Leveraging salesforce sms campaigns

The chief principle of the represented type of advertising is individualism. Thus, the application of the powerful data management tools offered by Salesforce allows creation of super individualized SMS campaigns that reflect the customer’s likes and observed behaviors.

Key Tactics:

Segmentation: Use Salesforce to capture the amount of data about the target audience and their level of activity, including their demographics and their previous and current purchase behaviors. The 360 SMS App helps you to create a list within the project in Salesforce so that the messages can be delivered to the appropriate audience.

Dynamic Content: Incorporate dynamic fields in your messaging templates where you want to add customer name, recent order details or their membership status. This level of personalisation makes your messages more relevant and by doing this, you are likely to get a higher engagement of your messages.

Behavioral Triggers: Integrate it with Salesforce so that triggers exist to send automated SMS to customers based on their activity. For instance, when a customer leaves products they intend to buy in a shopping cart, an automated text message can be sent to the customer to encourage him or her to complete the purchase.

Strategy 2: Automation and making workflow

Another commission is that automation is required when it comes to promotions of large-scale SMS campaigns. With the use of available automation systems of salesforce during the commencement of and in addition to the features of the 360 SMS App, businesses can schedule their marketing in SMS and be well-equipped to propagate messages to their consumers at the right time.

Key Tactics:

Automated Campaigns: To implement SMS campaigns, Salesforce provides a tool for setting automatic actions, which means that, for instance, if a customer’s subscription anniversary is approaching or a customer has an appointment soon or indeed if there are any promotional offers, the SMS campaign will automatically set itself. These workflows can be facilitated through the 360 SMS App taking care of the timing of sending out the messages independently.

Drip Campaigns: Run drip SMS that would help to communicate with a lead over some time. Including drip campaigns as part of Salesforce enables businesses to disseminate sequenced messages that help the customer in the decision-making process.

Response Management: To minimize the time which will be spent by the application replying centrally to the incoming SMS replies the following was done; As for capabilities, the 360 SMS App provides an opportunity to design an automatic response by keywords or certain requests to ensure that a client gets a proper reply as soon as possible.

Strategy 3: Analyzing and Optimizing the Campaigns through SMS.

Salesforce SMS campaigns, therefore, ought to be encrypted with constant metrics analysis to improve the results. Salesforce integrated with 360 SMS App helps businesses with details and constantly evaluate the progress of the improvement campaigns.

Key Tactics:

Campaign Reporting: Instead, it is recommended to exploit the reporting tools provided by Salesforce in order to capture the delivery rates, open rates, click-through rates, as well as conversion rates. The 360 SMS App synchronizes perfectly with Salesforce reports and as such, you can track the campaign’s performance in real-time.

A/B Testing: Send several SMS messages within the Salesforce to find out which gets the best response from your target market. Thus, you may use testing of the messages and their format, call-to-action phrases, or the time of sending in order to achieve better performance of the campaigns.

Customer Feedback: How about making use of a short message service to elicit custom feedback? Salesforce helps to save this kind of feedback and use further campaign decisions based on it. The 360 SMS App helps in collating the responses so that you may determine the customer's feelings and further address it.

To get the optimum benefits of using the 360 SMS App for the Salesforce SMS campaigns, it is crucial to have the right approach to the campaign on the Salesforce platform. So when applied to the sector of consumer communication through SMS, personalisation, coupling with automation and further optimization enhance business-to-customer interactions. Combined with the 360 SMS App, businesses can easily get the best out of marketing with SMS in their Salesforce environment so that every text message is on time, on target and on the market!

If you are interested in learning more about how we can help you get more from your Salesforce SMS campaigns then follow the link below. Learn more about the features of the 360 SMS App and how it can be useful to YOU in creating, organizing and strategizing your SMS campaign. Do not hesitate to call us today and discover even more about how the 360 SMS App should go about revolutionizing your customer relations and business success.