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How Does Salesforce Integrate with Viber for Effective Business Communication?

In the contemporary business world, companies cannot survive without effective communication media that helps in proper interaction with consumers. Viber is one of the most used Platforms and Messaging Applications which is adopted by many organizations for developing real-time communication. When used in convergence with Salesforce, Viber has the potential to revolutionize customer relationships by offering a single platform for handling and addressing customer questions. This article explores the Salesforce Viber integration and examines its application by looking at the function of the 360 SMS App.

Welcome to the integration of Salesforce and Viber

Currently, Salesforce serves as a contemporary, forward-thinking framework for its client management system application, designed to streamline commerce, promotion, and client support features. Conversely, Viber stands as a premier communication app globally, empowering users to exchange messages, images, clips, and audio notes.  By linking both salesforce Viber platforms, the work processes of the business and its communication with customers become more coherent and can be managed in a unified environment.

In more detail, the connection is achieved with the help of intermediary tools such as the 360 SMS App, which serves as an intermediary between Salesforce and Viber. This integration makes it possible for business applicants to send and receive Viber messages all through the Salesforce environment without having to navigate to other programs.

Getting Ready for Salesforce and Viber Connection

Before Salesforce Viber integration there are a few key steps that need to be taken to make integration possible. Here’s a breakdown:

1. Configuring the 360 SMS App

The 360 SMS App is built to organise the messages within the context of Salesforce. To get started, you need to:

  1. Install the App: It is recommended to start with the installation of a 360 SMS App from Salesforce’s AppExchange. Do not forget to refer to the installation instructions provided to ensure that you do it correctly.

  2. Set Up Messaging Channels: Viber can be integrated as one of the message use cases in the application. This comprises registration with your Viber account and gaining the required API credentials.

  3. Customize Templates: Develop standard messages that you want to send your clients and customers on Viber to avoid duplicity and assist your team in saving time.

2. Mapping Salesforce’s data to Viber

A good example of this Salesforce Viber integration is the use of data from Salesforce to make personalized communication possible. To achieve this:

  1. Sync Contacts: Make sure that your customer record in Salesforce is clean and correctly matched with corresponding Viber accounts.

  2. Use Dynamic Fields: Enter dynamic fields in your Viber messages to set highly customized communication for your customers, with the information stored in Salesforce.

  3. Automate Workflows: Create automatic scenarios that would in turn push Viber Alerts depending on occasion; such as lead generation or a case update.

3. Compliance and security 

Viber should be used for business communication respecting local and international legislation about private life protection and data security. With the 360 SMS App, you can:

  1. Obtain Customer Consent: Using opt-in mechanisms means that customers will only agree to receive messages through the Viber application.

  2. Track Message History: keeping track of message history is paramount for auditing as well as compliance.

  3. Secure Data: The security feature incorporated in Salesforce will effectively protect customer-sensitive data.

Key features of Salesforce Viber integration

This article seeks to identify some of the most important features that could be harnessed in the Salesforce for Viber integration.

Salesforce Viber Integration through the 360 SMS App offers several functionalities that enhance business communication efficiency:

1. Real-Time Messaging

Viber Business Messaging enables businesses to send and receive messages in real-time within Salesforce. This makes sure the staff is able to give fast answers to customers' questions as well as the determination of any issues.

2. Multi-Channel Communication

However, businesses use Viber as the primary channel, it also helps regulate SMS, WhatsApp, and emails in the Salesforce interface.

3. Detailed Analytics

Integrating with other services gives specific statistics and analysis on the message’s performance. Measures including delivery rates, response time and the level of engagement among the customers can be measured on the communication strategies.

4. Scalability

Small or large, a business can scale its needs for communication and the integration is always available to suit the requirements of the business. The good news regarding the integration is that companies can choose specific directions and adjust them to the peculiarities of their operations.

Advantages of Using Salesforce for Viber Messaging

The ability to manage Viber communication within Salesforce delivers tangible benefits, including:

  1. Centralized Operations: At the core of Ramaco’s customer interactions campaign, all the interactions with customers are recorded in Salesforce thus minimizing the use of several apps.

  2. Enhanced Productivity: Save time and effort when using automated processes and templates embedded with the company’s system.

  3. Improved Customer Experience: This is because timely and well-fitted responses create goodwill with the customers.


Salesforce Viber integration through the 360 SMS App makes a huge difference in how companies approach customer relations. Through the self-service model, which centralizes these interactions, and using automated messages and facilitating real-time communication, organizations can achieve a more streamlined insight into communication with their clientele. This integration also helps to make operations easier and at the same time keeps the businesses pertinent to the needs of customers in this highly liberalized economy.

Are you prepared for efficient business messaging? Learn more about the features available in the 360 SMS App and find out how Salesforce and Viber can improve your customer relations. Call us now to know more and let us guide you in starting your effective communication system.

Company Name - 360 SMS APP

Phone Number - +13236414417

E-Mail ID - care@360smsapp.com

Website - https://360smsapp.com


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360 SMS APP

360 SMS is a one-stop text messaging solution for Salesforce. The app empowers users to communicate effectively with customers and business partners, allows marketers and sales users to batch text and enables administrators to automate triggered text messages and even automate the responses. Seven other communication channels built in, ready to jump to other channels. APP Enable fully-featured Telephony from Salesforce with 360 CTI to Scale call management and access a complete Salesforce call-center from anywhere.